OUR STORY

Our brand is inspired from two Japanese words:

'Omocha' which means toys, and 'Omoshiroi' which means interesting and fun. We took inspiration from the toys most of us (in Singapore) played as a child, with our brand housing a strong sense of nostalgia.

 

"The human mind loves to find things to stress about." In today's fast paced society, people have grown to become so stressed up and worried about so many things that we forget how it feels like to walk about cheerfully. Therefore, we decided to use toys to represent our childhood because we feel that it was then that we were most carefree and joyful.